We’ve all heard it time and time again:
Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.
But let’s be real; like so many things in life, that’s usually easier said than done.
As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.
How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s like content marketing equivalent of outfit repeating — unacceptable.
Despite all of these concerns, however, there are several ways to successfully repurpose your content so that it still looks and feels fresh.
Earlier this summer, Express Writers taught us how with this infographic shared on their blog.
In it, the copywriting company outlines 4 online tools for repackaging old content, 6 popular offers you can create, as well as some insightful statistics and facts about how to use Twitter at the helm of your strategy.
Check out some of these highlights from the infographic. Then, scroll through the full thing below:
- Turn written content into visual content. 67% of people are more likely to be convinced by presentation that includes visuals.
- An infographic is 30x more likely to help you get views than an article or blog.
- The average Facebook post has a shelf life of 5 hours.
- The average Tweet only lasts 18 minutes.
- Try using List.ly to put together a fast and user-friendly Listicle.
Like this infographic? Get more tips from Express Writers.