Today we are going to talk about marketing photography. You will ask yourself: “what is it?” To answer this question we have to travel to its beginnings.…
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Category: Business
The Chaos of Life [MarketHer Ep. 26]
We can’t do it all, but we try!
The chaos of life can bring you down if you let it, but, when you roll with the punches and you have a good support system, you will rise above!…
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Freemium Vs. Free Trial: How To Pick The Right SaaS Revenue Model in 2018
In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or.…
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"Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?" (Creator's Block, Ep. 64)
Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week.…
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5 Ways CXL Live Stood Out From Any Other Marketing Event I’ve Been To
Anyone who knows me well (or even a little) knows I’m a very proud Texan.
So, when I learned I was going to a marketing conference in the Texas hill country, I was happy I didn’t have to drive far and that I could show my co-workers around my home state.…
Continue reading »"Using Inbound to Maximize Your Event Sponsorship Ft. Glenn Gaudet of GaggleAMP" (Inbound Success Ep. 29)
Can you use inbound marketing to get more value out of your paid conference sponsorship?
In this week’s episode of The Inbound Success Podcast, GaggleAMP Founder and CEO Glenn Gaudet shares how he’s using classic inbound strategies to maximize the value of GaggleAMP’s sponsorship of the 2018 Social Media Marketing World Conference, as well as how companies are using GaggleAMP to make is easy for their employees to share branded content.…
Continue reading »This “Failure” With Transparency Was Actually a Win. Here’s The Story.
When you’re the leader of an organization, you have to be willing to experiment — with new ideas, processes, etc.…
Continue reading »How Much is Bad Customer Service Costing You? [Infographic]
Even in a digital world, customer service is a business make or break — probably even more so.…
10 Skills Every Hot-ticket Modern Marketer Must Have [Infographic]
So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked.…
Continue reading »"Video Intros, Facebook Watch & Ads, And WeWork’s Interesting Acquisition" The IMPACT Show Ep. 42 [Show Notes]
In this week’s episode of The IMPACT Show, Stacy and I discussed video intros, Facebook Watch and ads, WeWork’s acquisition, International Women’s Day and more.…
Continue reading »4 Site Audits Your Marketing Team Should Be Running Every Quarter
In today’s modern marketing environment, we have an immense amount of data with just a few clicks.…
Continue reading »Hubcast 168: Inbound Sales, Inexplicably Strange Things, And HubSpot WooCommerce Update
This week on the Hubcast, we dive into 47 strange things we all do as humans, the new HubSpot Woocommerce update, and a super hack from our friend, Jeppe.…
Continue reading »6 No-Word Persuasive Strategies to Keep People on Your Website [+ Examples]
Many feel the best user experience is one that naturally nurtures and converts users through content and design.…
Continue reading »What Is The DARCI Accountability Grid & How Can It Save Your Next Project?
In the past 30 days, we’ve launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT.…
Continue reading »"When You Should (& Shouldn't) Redesign Your Website" (Creator's Block, Ep. 63)
Last week, Marcella and I welcomed Christine to the Creator’s Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size.…
Continue reading »Top 15 Best Slack Apps/Integrations For Marketers
Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless.…
Continue reading »"How a SaaS David Took On Industry Goliaths And Won Ft. Mark Graham of Commonsku" (Inbound Success Ep. 28)
How does a scrappy SaaS startup successfully take on the established giants in an industry?
In this week’s episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players.
Listen to the podcast to learn more about how Commonsku’s obsessive devotion to its customers, laser focus on its target audience, buiding a community, and commitment to the creation of great quality and a truly inbound approach contributed to its success, or read the transcript below.…
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Say Hello to HubSpot's New Partner Directory. Here’s Why You Should Care.
HubSpot is making some long awaited changes to its Partner Directory, hooray!!
As a diamond partner, the HubSpot directory plays a predominant role at IMPACT.…
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10 Ways to Repurpose Your Content The Right Way [Infographic]
We’ve all heard it time and time again:
Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.
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How to Choose The Right Visual Content For Your Goal [Infographic]
Over the past year we’ve seen more and more companies focusing on producing visual content.
The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.…
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"Emotion Analytics, Rand Fishkin, And 3 Key Marketing Shifts" The IMPACT Show Ep. 41 [Show Notes]
In this week’s episode of The IMPACT Show, special guest co-host Stacy and I discussed what’s going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more.…
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Ad vs Inbound Agency: How The Shift Made Me a Better Web Developer
Back in early 2013, I landed my first web development gig at a small advertising/creative agency.…
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Hubcast 167: HubSpot & Instagram, Influencer RADAR, & Total Revenue
This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.…
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The Importance of Body Language in Your Next Big Job Interview [Infographic]
Confession: Body language first became an interest of mine through reading teen magazines as I was growing up, and, I’m sure to no one’s surprise, it was more focused on romance.…
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Book Club: Interview With Radical Candor Author, Kim Scott [MarketHer Ep. 25]
Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened?
Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!…
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Book Club: Interview With Radical Candor Author, Kim Scott [MarketHer Ep. 25]
Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened?
Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!…
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