Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest…
In this episode of the Hubcast, GEORGE GOES OFF for a little bit. We chat about video workshops, bots, and historical content optimization. Ready to learn how to rock your HubSpot this week? Then let’s dive in! Remember the Hubcast is brought to you by our Custom HubSpot Workshops. Are you looking for a HubSpot…
With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our…
Do you ever feel like fear of failture follows you wherever you go? Whether it’s a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together? Today, MarketHer faces fear head on. There are so many wonderful resources, books, podcasts, teachers – you name it,…
If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals. But what…
This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode. However, we’re not going to leave you empty-handed today. Instead, since we’re all neck-deep in collaborative internal and client projects, we’re going to share with you our 3 favorite episodes that…
Hi, my name is Brie, and I’m a Ruinous Empathizer. “What’s that,” you may ask? It’s a term from Radical Candor that articulates my “too nice” approach to collaborating with others (including when I worked with clients). For this reason, as I moved into my role of Director of Client Services in the spring of…
What’s the secret behind the rapid growth of Unbounce? In this week’s episode of The Inbound Success Podcast, Unbounce co-founder Oli Gardner gives us a peak behind the curtain at the company’s marketing. From what helped them gain traction as a start up, to what they’re doing now to continue fueling leads and customer acquisition,…
Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site. But getting to a high ranking can be difficult and time-consuming, and Google…
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions. By creating that connection between marketing and sales, you…
When it comes to content marketing, many get intimidated (and even overwhelmed) by the idea of creating content. Writing a constant stream of new, exciting things people actually want to read isn’t easy. — Trust me, I know. Fortunately, however, in recent years, marketers both young and old have found comfort in the warm embrace…
This isn’t your mother’s IMPACT Show with Bob and Nick. No, this week it’s The IMPACT Show with Stephanie and George B Thomas! In this week’s episode of The IMPACT Show, George and I discussed what’s going on in IMPACT Elite, working on the weekends, Google ad blocking, and much more. Just in case you missed us live…