Oh, SNAP: What Kylie Jenner Taught Us About Negative Influencer Marketing

In the 90s, everyone wanted “The Rachel” because of Jennifer Aniston on Friends.

When my mother was growing up, she wanted waist-length locks because that’s what graced the covers of Bollywood magazines. 

Times may have changed, but the effect of influencers on consumer behavior has not. 

Love or hate her, Kylie Jenner is one such powerful influencer and a financial force to be reckoned with.

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