The impact and evolution of digital media has created a shift in the buyer’s sales journey.…Continue reading »
We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.…Continue reading »
We’ve all heard the phrase “love what you do and you’ll never work a day in your life,” but I struggled to understand this for much of my career.…Continue reading »
At first, I threw out every excuse in the book:
The team doesn’t have time.…Continue reading »
How does the world’s leading conversation rate optimization expert use email marketing to drive lead to customer conversions?…Continue reading »
In the 90s, everyone wanted “The Rachel” because of Jennifer Aniston on Friends.
When my mother was growing up, she wanted waist-length locks because that’s what graced the covers of Bollywood magazines.
Times may have changed, but the effect of influencers on consumer behavior has not.
Love or hate her, Kylie Jenner is one such powerful influencer and a financial force to be reckoned with.…Continue reading »
Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick.…Continue reading »
50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product.…Continue reading »
In this week’s episode of The IMPACT Show, Bob and I discussed what’s going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.…Continue reading »
In this episode of the Hubcast, GEORGE GOES OFF for a little bit.
We chat about video workshops, bots, and historical content optimization.…Continue reading »
Do you ever feel like fear of failture follows you wherever you go?
Whether it’s a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together?
Today, MarketHer faces fear head on.
There are so many wonderful resources, books, podcasts, teachers – you name it, to learn how to better handle your fear.…Continue reading »
If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day.…Continue reading »
This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode.
However, we’re not going to leave you empty-handed today.…Continue reading »
Hi, my name is Brie, and I’m a Ruinous Empathizer.
“What’s that,” you may ask? It’s a term from Radical Candor that articulates my “too nice” approach to collaborating with others (including when I worked with clients).…Continue reading »
Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site.…Continue reading »
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges.…Continue reading »
When it comes to content marketing, many get intimidated (and even overwhelmed) by the idea of creating content.
Writing a constant stream of new, exciting things people actually want to read isn’t easy.…Continue reading »
This isn’t your mother’s IMPACT Show with Bob and Nick. No, this week it’s The IMPACT Show with Stephanie and George B Thomas!…Continue reading »
“Mobile web browsing overtakes desktop for the first time!”
Two years ago that headline was plastered across some of the most popular blogs in the industry.…Continue reading »
In this week’s episode of the Hubcast, we cover all things HubSpot, Google, and WordPress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items.…Continue reading »
To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway).…Continue reading »
It’s no secret that Brie, Britt, and I are in newer leadership roles. In fact, we are slowly closing in on one year of being in these positions.
Trust us when we say it hasn’t come without its challenges.…Continue reading »
If you’re in the market for a new eCommerce website, the first thing you need to decide is whether you’ll use a premade or a custom solution.…Continue reading »