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What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is “everything.”…

Today marks the end of my second week as part of the team at IMPACT.…

Say Whaaat?!?

As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”?…

Growth and success don’t happen by accident.

While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on.…

In order to be successful in your professional and personal life, having a routine is essential.…

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly.…

Are you a HubSpotter looking to take your inbound marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks?…

I wasn’t always in Sales.

I graduated college with a degree in Graphic Design and Presentation and minored in Art.…

We’ve all been there before.

At some point in time in our careers, we’ve dealt with negativity.…

As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it’s extremely gratifying to see all that hard work finally paying off.…

Back in early December, Jessie-Lee cruelly abandoned Marcella and myself, and we were left to our own devices to record our 51st episode — Are Undermining Words a Crime?…

A long time ago, in a galaxy far, far away… 

Okay, just kidding. Approximately four years ago, when I was first officially exposed to the inbound methodology as a marketer, a light bulb went off in the darkest corners of my cobweb-ridden, caffeine-addled brain. …

How do successful inbound marketers drive growth in the hyper-competitive SaaS space?

This week’s episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands.…

4:29 a.m.  

I did it again. I’m 60 seconds away from my alarm going off, and I’ve carelessly wasted the extra minute of sleep I could have gotten.…

When you’re part of a startup, it can be hard to distinguish the importance of design and usability in your product.…

In families, they say that the first-born child tends to be the “most intelligent” and successful in life.…

2018 is already moving fast and furious for us.

This week, Marcus, George, Kevin, and Zach (or as I like to call them, the artists formerly known as The Sales Lion) joined us for their in-office onboarding and a little team bonding.…

Madonna. Shakespeare. Oprah. Fabio. Bono. Adele. Picasso.

You know you’ve made it when you’re known by just one name or word; when a single spoken breath can trigger everything about you in the minds of the listener and it’s practically synonmous with your product.…

Good gravy – does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes? …

Have you ever considered the relationship between trying something new and achieving success and happiness?

Whether you realize it or not, you likely spend the majority of your day doing the same things you’ve done hundreds or thousands of times before.…

We’ve tackled a few personal and difficult topics here on MarketHer.

From when I lost my home during two hurricanes to Angela sharing lessons learned during difficult times in her life – we don’t shy away from the sensitive. …

Company digital footprints have grown exponentially in the last decade, and with them, the amount of marketing intelligence available for the taking.…

I know we’ve talked about the art of giving and receiving feedback on Creator’s Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes — how to handle negative feedback from clients that we don’t agree with.…

Have you ever stared at your to-do list and felt yourself getting more and more stressed out?…

One of the scariest things a content marketer can experience is a sudden and dramatic drop in organic traffic.…

I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together.…