Over the past year we’ve seen more and more companies focusing on producing visual content.
The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
Earlier this year, tech giant, HubSpot
In this week’s episode of The IMPACT Show, special guest co-host Stacy and I discussed what’s going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. It’s also on YouTube. That reminds me…are you subscribed to our YouTube Channel?
Back in early 2013, I landed my first web development gig at a small advertising/creative agency.
They do great work with pretty big names such as Hard Rock and Virgin, and when I was there they did a lot of campaigns promoting new TV specials and even hotels.
Needless to say, I was loving it and impressed, ( – and did I mention they had a keg in the office?!)
Even with all the good, I ran into some workflow issues, but I just chalked it up to me being a newbie to the game.
However, knowing
This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.
Let’s get to it!
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Confession: Body language first became an interest of mine through reading teen magazines as I was growing up, and, I’m sure to no one’s surprise, it was more focused on romance.
Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones.
In fact, part of the curriculum for my college communications class, focused on this exact topic.
As I was venturing
Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened?
Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!
Early February, we shared that each month, we’ll pick a book and together as a MarketHer community, we’ll read, discuss, and do
Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened?
Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!
Early February, we shared that each month, we’ll pick a book and together as a MarketHer community, we’ll read, discuss, and do
The impact and evolution of digital media has created a shift in the buyer’s sales journey.
Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own.
If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.
First things first. Let’s define social selling
We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.
For example, she and I — with an assist from a few others — had to stand up five new, from-scratch IMPACT website pages in
We’ve all heard the phrase “love what you do and you’ll never work a day in your life,” but I struggled to understand this for much of my career.
See, I started out working on TV shows and like most people, I loved what I did… until I didn’t.
That moment when the thing that I loved became my “job” was pretty disheartening for me, and I responded by deciding I needed to make a change. So, I thought about what I enjoyed.
At the time, it was connecting
If you’re reading this you’re probably concerned that you, or your bed-partner, may be suffering from obstructive sleep apnea, so you’re doing a little preliminary research on treatment options. You may have heard a little about continuous positive airway pressure (CPAP) therapy, but are still unclear as to exactly what it is or how it works. But don’t worry, you’re not alone. At The Alaska Sleep Clinic we get asked daily about CPAP therapy by our patients, and
At first, I threw out every excuse in the book:
The team doesn’t have time. Not everyone is a writer. They straight up hate writing.
I knew convincing my colleagues to create content would be like pulling teeth, but back in 2015, when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done — and keep my head above water.
Today, almost three years later,