Say Hello to HubSpot's New Partner Directory. Here’s Why You Should Care.

HubSpot is making some long awaited changes to its Partner Directory, hooray!!

As a diamond partner, the HubSpot directory plays a predominant role at IMPACT.

For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from it.

Some of our best clients have come from the partner directory, so it has worked well for us so far, but the slated changes will bring more read more

10 Ways to Repurpose Your Content The Right Way [Infographic]

We’ve all heard it time and time again:

Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.

But let’s be real; like so many things in life, that’s usually easier said than done.

As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.

How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s read more

How to Choose the Right Visual Content for Your Goal [Infographic]

Over the past year we’ve seen more and more companies focusing on producing visual content.

The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.

Earlier this year, tech giant, HubSpot read more

"Emotion Analytics, Rand Fishkin, and 3 Key Marketing Shifts" The IMPACT Show Ep. 41 [Show Notes]

Ithis week’s episode of The IMPACT Show, special guest co-host Stacy and I discussed what’s going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. It’s also on YouTube. That reminds me…are you subscribed to our YouTube Channel?

read more

Ad vs Inbound Agency: How The Shift Made Me a Better Web Developer

Back in early 2013, I landed my first web development gig at a small advertising/creative agency.

They do great work with pretty big names such as Hard Rock and Virgin, and when I was there they did a lot of campaigns promoting new TV specials and even hotels.

Needless to say, I was loving it and impressed, ( – and did I mention they had a keg in the office?!)

Even with all the good, I ran into some workflow issues, but I just chalked it up to me being a newbie to the game.

However, knowing read more

Hubcast 167: HubSpot & Instagram, Influencer RADAR, & Total Revenue

This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.

Let’s get to it!

HEADS UP FOR OUR AGENCY LISTENERS!

Screen Shot 2018-02-26 at 10.37.09 PM

Get the recognition you deserve for all your awesome client work.

Be able to showcase the results of your inbound marketing efforts a prestigious award from HubSpot.

Categories

  • Client Sales Enablement
  • Integrations Innovation
  • Inbound Growth Story
  • Website Design
  • Graphic Design

Submission Dates

  • Quarter 1: January 1, 2018 – March 31, 2018
  • Quarter 2: April 1, 2018 – June 30, 2018
  • Quarter 3: July 1, 2018 – September 30, 2018
  • Quarter 4: October 1, 2018 – December 31, 2018

Tips to remember:

  • Make sure you look at the Scoring Rubric!
  • Tell the story!

Make sure you head over to the official read more

The Importance of Body Language in Your Next Big Job Interview [Infographic]

Confession: Body language first became an interest of mine  through reading teen magazines as I was growing up, and, I’m sure to no one’s surprise, it was more focused on romance.

Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones.

In fact, part of the curriculum for my college communications class, focused on this exact topic.

As I was venturing read more

Book Club: Interview with Radical Candor Author, Kim Scott [MarketHer Ep. 25]

Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened? 

Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!

Early February, we shared that each month, we’ll pick a book and together as a MarketHer community, we’ll read, discuss, and do read more

Book Club: Interview with Radical Candor Author, Kim Scott [MarketHer Ep. 25]

Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened? 

Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week’s episode of MarketHer!

Early February, we shared that each month, we’ll pick a book and together as a MarketHer community, we’ll read, discuss, and do read more

9 Social Selling Stats to Motivate Your Sales Approach

The impact and evolution of digital media has created a shift in the buyer’s sales journey.

Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own.

If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.

First things first. Let’s define social selling read more

"How to Be Great Creative Collaborators & Project Managers" (Creator's Block, Ep. 62)

We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.

For example, she and I — with an assist from a few others — had to stand up five new, from-scratch IMPACT website pages in read more

Why My Passion is Helping Others Discover Theirs (– In Your Brand)

We’ve all heard the phrase “love what you do and you’ll never work a day in your life,” but I struggled to understand this for much of my career.

See, I started out working on TV shows and like most people, I loved what I did… until I didn’t.

That moment when the thing that I loved became my “job” was pretty disheartening for me, and  I responded by deciding I needed to make a change. So, I thought about what I enjoyed.

At the time, it was connecting read more