Hi, my name is Brie, and I’m a Ruinous Empathizer.
“What’s that,” you may ask? It’s a term from Radical Candor that articulates my “too nice” approach to collaborating with others (including when I worked with clients).
For this reason, as I moved into my role of Director of Client Services in the spring of 2017, I was most nervous about how I’d perform as a manager.
To ensure I didn’t fall completely on my face, I got to work on my own education,
What’s the secret behind the rapid growth of Unbounce?
In this week’s episode of The Inbound Success Podcast, Unbounce co-founder Oli Gardner gives us a peak behind the curtain at the company’s marketing. From what helped them gain traction as a start up, to what they’re doing now to continue fueling leads and customer acquisition, Oli shares his experiences and person lessons learned, as well as what he’s working on right now that he thinks will be a game changer.
Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site.
But getting to a high ranking can be difficult and time-consuming, and Google keeps the world somewhat in the dark with respect to their algorithm.
Online marketers like us piece together the information Google does unveil, but the rest is up to experimentation.
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges.
Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.
By creating that connection between marketing and sales, you will be able to fully understand the buyer’s journey,
When it comes to content marketing, many get intimidated (and even overwhelmed) by the idea of creating content.
Writing a constant stream of new, exciting things people actually want to read isn’t easy. — Trust me, I know.
Fortunately, however, in recent years, marketers both young and old have found comfort in the warm embrace of content curation.
Content curation, for those of you mystified by it, is the act of compiling, organizing, and sharing information from a source
This isn’t your mother’s IMPACT Show with Bob and Nick. No, this week it’s The IMPACT Show with Stephanie and George B Thomas!
In this week’s episode of The IMPACT Show, George and I discussed what’s going on in IMPACT Elite, working on the weekends, Google ad blocking, and much more.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
“Mobile web browsing overtakes desktop for the first time!”
Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down.
For the first time ever mobile browsing has begun to lead the way we design for desktops.
In this week’s episode of the Hubcast, we cover all things HubSpot, Google, and WordPress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items.
Get ready to go on a fantastic Hublandia voyage with Carina and yours truly…
To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway).
I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift.
As I packed up my desk at my old job, I got a little scared.
Sure, it was exciting to think about working from home (I’d
It’s no secret that Brie, Britt, and I are in newer leadership roles. In fact, we are slowly closing in on one year of being in these positions.
Trust us when we say it hasn’t come without its challenges.
It’s beneficial to talk about challenges with friends or family. It’s theraputic, and you often leave those conversations with a new perspective.
But, what if you don’t have people in your professional life to bounce ideas of off
If you’re in the market for a new eCommerce website, the first thing you need to decide is whether you’ll use a premade or a custom solution.
Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don’t fit the needs of every company.
Although they require a larger time investment, custom eCommerce websites return in the form of greater control, flexibility, and scalability.
You’ll have to decide for yourself whether the considerable
Last week, while I was in the office, I remember saying to someone as a joke, “Our jobs would be perfect if it weren’t for clients, am I right?”
We were feeling a little stressed, and we had a good laugh about it. But later on, I regretted saying it — even though it was said in jest.
This may make me sound like Pollyanna, but while I think venting is healthy, especially in an agency environment — or heck, any work environment