Big news, HubSpot users.
If you haven’t heard or caught the email in your inbox, effective May 31, 2018, HubSpot is sunsetting its six-year-old Keywords tool in favor of focusing on Content Strategy, a tool announced in 2016.
But before you panic (which I admit, I did a little), here’s what you need to know.
My initial, characteristically dramatic, reaction to the news: “The world was ending.”
The keywords tool as a Content Marketing Manager has long been a pillar
If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again.
With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today.
This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business profiles, Instagram marketing can be more effective than ever.
Read on to find out how!
As your customer’s online behavior
What does it take to be a successful growth marketer?
In this week’s episode of The Inbound Success Podcast, Mike Rizzo shares the approach he’s taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing operation playbook.
Listen to the podcast to hear more about Mike’s approach to growth
So, you’re not seeing the results you want from your team.
You’re baby-stepping. You’re doing the work — but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore…
Your team is missing revenue goals. Team velocity is stagnant at best. For some reason, your team can’t break through and deliver the outcomes necessary to fulfill their purpose.
The
In recent years, Valentine’s Day has earned an increasingly bad rep.
Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers.
However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab their attention and increase sales.
Don’t have anything up your sleeve?
Drawing upon data
Whether you’re the VP of Marketing, an Account Manager, or even a CEO, everyone has a preferred process or workflow when it comes to website design.
These workflows keep your team running efficiently while saving you a ton of frustration and time in the long run. Unfortunately, it can be difficult to find an efficient workflow that works and even more difficult to keep it current.
It’s important to regularly evaluate your design process and look for any areas
Wait, where is Nick Sal?
In this week’s episode of The IMPACT Show, Bob and I discussed the key question marketers face when it comes to AR, how your approach to buyer personas is outdated, where in the world Nick Sal might be and more.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Enjoy and make sure to share!
Like what you saw?
As a savvy online marketer, you know the importance of not only optimizing your pages for search engines but also staying on top of the latest search engine optimization (SEO) tactics and algorithms.
After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.
When the top 3 search results get over 50% of traffic and Google
Your website success is just a hop, skip, and a jump away!
This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy.
During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways.
Carina Duffy and I also cover a couple of really cool HubSpot updates along the way. Check it out!
Remember the Hubcast is brought to you by our Custom HubSpot Workshops
Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it.
Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth.
That’s part of the reason why at IMPACT, we offer an interview-based blogging service to clients.
A good content creation strategy rests heavily on the knowledge
It’s been one of those weeks.
First, my family and I ended up sick and then poor Angela’s family got it.
This week’s episode, Brie and I discuss how to have a seat at the table — and o, we don’t mean for dinner.
As we prepare each week for MarketHer, the three of us discuss what’s happening around us, hunting for a show-worthy topic.
This week, Brie read a fantastic article on 4 tips to getting a seat at the table.
Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service.
But these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.
Chatbots have become a fantastic avenue to tackle