For any of you watching the Super Bowl this Sunday, I’m sure you’re excited about spending quality time with family and friends enjoying great company, good food, and ice cold drinks.
In addition to this, as a marketer, I couldn’t be more excited about the commercials.
Whether you’re into the football or not, Super Bowl commercials are always something we hear people talking about and, for me, critiquing the marketing strategy behind them is always a blast.
With
Are you building a brand that customers love?
In order for you to successfully develop an engaging user experience, you need to build real personal connections with real humans.
In this week’s episode of The IMPACT Show, Bob and Nick, discussed LinkedIn putting a renewed focus on Groups, maximizing the user experience, implementing live video and much more.
Just in case you missed us live (or if you want to relive the magic), you’ll find
Friends, welcome to TheAll-NewHubcast.
This week, we chat with HubSpot’s Justin Champion about pillar content, more things that make us go hmmm…, and introduced a few new segments we know you’re gonna love.
Broadcast Clicks is the number of clicks on published social messages. This is set automatically by HubSpot for each contact.
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Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore.
While virtual assistants can answer your questions, they also have the ability to do much more.
That’s where Alexa Skills come into play.
If you have an Amazon Alexa
Go back to moment when someone last paid you a compliment.
How did you feel? Did your armpits start sweating? Did you look down to the floor? Did you say, “oh, it’s nothing.”
Why is it so hard to just say thank you?
We all have different reasons why accepting compliments is uncomfortable. Even Brie and Britt have different reasons than I do and I’m sure you do as well.
In this week’s episode, we talk about why accepting compliments is always such a struggle.
Redesigning your website is a big undertaking.
We know – we help people do it every day. We also know you invest a lot of money and time into a website redesign project and want it done right.
If you’re hiring a company like IMPACT to help you with your website, they’ll typically have a discovery and scoping process that goes something like this:
Once you’ve answered these questions, you’ll typically receive a quote centered around the number of templates and any additional custom design/functionality
Week after week, Marcella, Jessie-Lee, and I talk about topics that help us work smarter and create better.
This, however, is not one of those weeks.
Last Friday, while having lunch with Kathleen and Jessie-Lee, I got in trouble. You see, at the time, I was about to go on vacation, and I let it slip that I had planned to edit this podcast while I was on a plane to Paris.
This bit of news did not go over well with my lunch buddies, and soon it was decided
Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development.
Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues.
The journey to where I am today, however, wasn’t instantaneous or clean cut.
The transition from my old career occurred over time as did the development of my skill set.
It began
What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is “everything.”
In this week’s episode of The Inbound Success Podcast, I’m interviewing Paul Blamire, the VP of Client Experience at fast growing SaaS company Atomic Reach. Our discussion centers around his work to understand the customer journey and solicit feedback,
Today marks the end of my second week as part of the team at IMPACT. It’s been a busy two weeks thus far, but I could not be happier with my decision to join forces with Bob Ruffolo and this incredible team.
Transitioning from owning and running a very small agency to being part of a 40+ person team has been different for sure, but incredible.
And now that I am settling in a bit, I wanted to share with you how this opportunity came to be.
Prior to joining IMPACT,
Say Whaaat?!?
As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo.
When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.
For example, have you ever
Growth and success don’t happen by accident.
While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on.
In business, a great idea or product alone can only get you so far.
Hypergrowth, as author of The Trap of Success: A Brutally Candid Guide to Overcoming