"George B. Thomas, Content Marketing, & More:" The IMPACT Show Ep. 36 [Show Notes]

In order to be successful in your professional and personal life, having a routine is essential. Allowing you to decompress and be the best you possible.

Ithis week’s episode of The IMPACT ShowBob and our guest, George B. Thomas, discussed what their morning routines are like, what’s happening in IMPACT Elite, ways to generate leads and sales with content marketing, whether or not audience expectations from events shifted, and much more.

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7 Tips for Unleashing a New UX Design (Without Confusing People)

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly.

How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do.

Let me tell you a story:

Here at IMPACT, we use Basecamp as the central communication/storage location for all our clients and even in-house communications.

In the last week, read more

Hubcast 162: A Whole New Hubcast For You!

Are you a HubSpotter looking to take your inbound marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks?

If so, you’ve come to the right place as George B. Thomas is ready to help you take your business to new heights of inbound marketing awesomeness!

Friends welcome to The All-New Hubcast.

This is the Hubcast’s first week as a part of the IMPACT family, and we’ve got lots of surprises up our sleeves. We read more

Managing a Sales Team: 7 Lessons from a First-Time Sales Leader

I wasn’t always in Sales.

I graduated college with a degree in Graphic Design and Presentation and minored in Art. My first real job out of college was working as a production associate at a local sign shop, assisting with digital design and installation of signage.

Fortunately for me, the next step in my career was joining Bob in the early days of IMPACT, continuing the execution of creative work.

As we grew our client base, I got a taste of what it meant to be in read more

How to Affect Change — Even if You're Not in Management (ft. Heidi Schmidt) [MarketHer Ep. 20]

We’ve all been there before.

At some point in time in our careers, we’ve dealt with negativity. Whether it be the gossip mill, co-workers complaining, or having a boss who is downright unbearable, we’ve experienced it.

But, have you ever felt just because you weren’t in management, you had no power to make a change in the environment you work in? To affect a more positive atmosphere and culture? 

In this week’s episode, we discuss read more

Content Copycat: What To Do When Your Website Gets Copied

As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it’s extremely gratifying to see all that hard work finally paying off.

Unfortunately, there are many out there who may decide to use that success to their advantage… We’re not talking “imitation is the highest form of flattery,” I mean they may straight copy your content, design, or read more

More Than Marketing: How to Use Inbound Principles Across Your Business [Free Webinar]

A long time ago, in a galaxy far, far away… 

Okay, just kidding. Approximately four years ago, when I was first officially exposed to the inbound methodology as a marketer, a light bulb went off in the darkest corners of my cobweb-ridden, caffeine-addled brain. 

“Holy cannoli, they’re right,” I thought to myself, as I made my way through HubSpot’s inbound certification for the very first time. 

“The way I’m buying has changed. read more

"Growth Hacking Ft. Ferdinand Goetzen" (Inbound Success Ep. 22)

How do successful inbound marketers drive growth in the hyper-competitive SaaS space?

This week’s episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.

While Ferdinand isn’t a fan of the term “growth hacking,” there is no better way to sum up read more

The Unfair Design Advantage: is UX Actually Important? [Infographic]

When you’re part of a startup, it can be hard to distinguish the importance of design and usability in your product.

It’s so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

Once you manage to get a blueprint version of your product live, the next step needs to be optimizing its design and UX, so you can better channel your users to convert.

But why should UX be one of your concerns so early on? You already read more

8 Traits More Important in Your Career Than Intelligence [Infographic]

8-traits-more-important-in-your-career-than-intelligence-infographic.jpgIn families, they say that the first-born child tends to be the “most intelligent” and successful in life.

But as the second child, you can imagine how much this argument grinds my gears.

People can be intelligent in different ways and even more so, they can succeed at very different things. It’s all a bit subjective and as we all learn eventually, it goes far beyond the grades we got on a few college exams or who won the sixth grade spelling bee.

That’s read more