2018 is already moving fast and furious for us. This week, Marcus, George, Kevin, and Zach (or as I like to call them, the artists formerly known as The Sales Lion) joined us for their in-office onboarding and a little team bonding. Even Nick drove down from Boston to join in the fun (and of…
Madonna. Shakespeare. Oprah. Fabio. Bono. Adele. Picasso. You know you’ve made it when you’re known by just one name or word; when a single spoken breath can trigger everything about you in the minds of the listener and it’s practically synonmous with your product. In many ways, this is the pinnacle of celebrity status and…
Good gravy – does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes? On one hand, it’s one of the things I love most about marketing — it’s constantly evolving. On the other — slow your roll! Unfortunately, there will be no slowing of the roll anytime soon and from technical…
Have you ever considered the relationship between trying something new and achieving success and happiness? Whether you realize it or not, you likely spend the majority of your day doing the same things you’ve done hundreds or thousands of times before. On one hand, having a routine is great for providing structure, efficiency, and comfort,…
We’ve tackled a few personal and difficult topics here on MarketHer. From when I lost my home during two hurricanes to Angela sharing lessons learned during difficult times in her life – we don’t shy away from the sensitive. This week’s episode is no exception. In this week’s episode, “Breaking the Stigma of Mental Illness in the…
Company digital footprints have grown exponentially in the last decade, and with them, the amount of marketing intelligence available for the taking. New data from Crayon’s 2018 State of Market Intelligence report shows success with competitive and market intelligence relies on getting complete coverage of that digital footprint. In fact, 77% of businesses said holistic…
I know we’ve talked about the art of giving and receiving feedback on Creator’s Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes — how to handle negative feedback from clients that we don’t agree with. Since it’s a significant feedback challenge on its own right, we would always…
Have you ever stared at your to-do list and felt yourself getting more and more stressed out? Or worried you’re never going the reach the end? There have tons of times I’ve become frantic thinking about how many things I need to get done, with only 24 hours in the day. It’s taken me many…
One of the scariest things a content marketer can experience is a sudden and dramatic drop in organic traffic. When Britt Schwartz saw this happen with one of her clients, she immediately set about identifying what the root cause was and determining how to address it. What Britt found when she analyzed Ambs Call Center’s…
I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together. If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart…
If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting….
2018 isn’t what I thought it would be. Where are the flying cars and self-tying shoes we were promised, am I right? The absence of these wonders (and I suppose some more practical items) goes to show you the future is unpredictable. As a marketer, you can try to analyze your data and forecast what…