Category: Business

This week on the Hubcast, we dive into 47 strange things we all do as humans, the new HubSpot Woocommerce update, and a super hack from our friend, Jeppe.

Property of The Week

Currently in Sequence

Currently in Sequence (Sales Professional Only) indicates whether or not a contact has been enrolled in a sequence. This is set automatically to “true” when a contact is currently enrolled in a sequence.

HubSpot Wish List

Add Lead Flow Submissions to ‘Campaign’ feature

Submitted by: Liam Bates

Lead Flows are one of the best features HubSpot has ever created, and one of our clients receives a read more

Many feel the best user experience is one that naturally nurtures and converts users through content and design.

We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?

Understanding how to convince users to take a desired action is a struggle companies always face. We try tactics based upon feelings, guesses, and in the best cases, fragmented read more

In the past 30 days, we’ve launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT. In the next 30 days, we will launch eight (or nine) new website pages, three new pieces of pillar content, and complete the first phase of a content migration, born of our merger with The Sales Lion. 

(Did you miss that newsflash about our merger? It’s amazing.)

Given that I’m an only child, I’d love to say that this was read more

Last week, Marcella and I welcomed Christine to the Creator’s Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size.

One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website. 

As a follow-on to the discussion we had with Christine about best practices for read more

Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless.

But sorry AIM, my heart now belongs to Slack.

As a marketer and remote employee, Slack has played a large role in keeping me connected to my team, and strengthening communication around client work.

If your company hasn’t started using Slack just yet, you should definitely consider it.

In addition to it’s read more

How does a scrappy SaaS startup successfully take on the established giants in an industry?

In this week’s episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players. 

Listen to the podcast to learn more about how Commonsku’s obsessive devotion to its customers, laser read more

HubSpot is making some long awaited changes to its Partner Directory, hooray!!

As a diamond partner, the HubSpot directory plays a predominant role at IMPACT.

For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from it.

Some of our best clients have come from the partner directory, so it has worked well for us so far, but the slated changes will bring more read more

We’ve all heard it time and time again:

Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.

But let’s be real; like so many things in life, that’s usually easier said than done.

As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.

How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s read more

Over the past year we’ve seen more and more companies focusing on producing visual content.

The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.

Earlier this year, tech giant, HubSpot read more

In this week’s episode of The IMPACT Show, special guest co-host Stacy and I discussed what’s going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. It’s also on YouTube. That reminds me…are you subscribed to our YouTube Channel?

read more

Back in early 2013, I landed my first web development gig at a small advertising/creative agency.

They do great work with pretty big names such as Hard Rock and Virgin, and when I was there they did a lot of campaigns promoting new TV specials and even hotels.

Needless to say, I was loving it and impressed, ( – and did I mention they had a keg in the office?!)

Even with all the good, I ran into some workflow issues, but I just chalked it up to me being a newbie to the game.

However, knowing read more

This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.

Let’s get to it!

HEADS UP FOR OUR AGENCY LISTENERS!

Get the recognition you deserve for all your awesome client work.

Be able to showcase the results of your inbound marketing efforts a prestigious award from HubSpot.

Categories

• Client Sales Enablement
• Integrations Innovation
• Inbound Growth Story
• Website Design
• Graphic Design

Submission Dates

• Quarter 1: January 1, 2018 – March 31, 2018
• Quarter 2: April 1, 2018 – June 30, 2018
• Quarter 3: July 1, 2018 – September 30, 2018
• Quarter 4: October 1, 2018 – December 31, 2018

Tips to remember:

• Make sure you look at the Scoring Rubric!
• Tell the story!

Make sure you head over to the official read more