This week on the Hubcast, we dive into 47 strange things we all do as humans, the new HubSpot Woocommerce update, and a super hack from our friend, Jeppe. Property of The Week Currently in Sequence Currently in Sequence (Sales Professional Only) indicates whether or not a contact has been enrolled in a sequence. This…
Many feel the best user experience is one that naturally nurtures and converts users through content and design. We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)? Understanding how to convince…
In the past 30 days, we’ve launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT. In the next 30 days, we will launch eight (or nine) new website pages, three new pieces of pillar content, and complete the first phase of a content migration, born of…
Last week, Marcella and I welcomed Christine to the Creator’s Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size. One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website. As a…
Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless. But sorry AIM, my heart now belongs to Slack. As a marketer and remote employee, Slack has played a large…
How does a scrappy SaaS startup successfully take on the established giants in an industry? In this week’s episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players. Listen to the…
HubSpot is making some long awaited changes to its Partner Directory, hooray!! As a diamond partner, the HubSpot directory plays a predominant role at IMPACT. For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from…
We’ve all heard it time and time again: Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content. But let’s be real; like so many things in life, that’s usually easier said than done. As a huge advocate of original content and writing, I feel your pain. There are so…
Over the past year we’ve seen more and more companies focusing on producing visual content. The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving. Earlier…
In this week’s episode of The IMPACT Show, special guest co-host Stacy and I discussed what’s going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes…
Back in early 2013, I landed my first web development gig at a small advertising/creative agency. They do great work with pretty big names such as Hard Rock and Virgin, and when I was there they did a lot of campaigns promoting new TV specials and even hotels. Needless to say, I was loving it…
This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more. Let’s get to it! HEADS UP FOR OUR AGENCY LISTENERS! Get the recognition you deserve for all your awesome client work. Be able to showcase the results…