Regional Bar

Redesigning your website is a big undertaking.

We know – we help people do it every day. We also know you invest a lot of money and time into a website redesign project and want it done right.

If you’re hiring a company like IMPACT to help you with your website, they’ll typically have a discovery and scoping process that goes something like this:

• How large is your current website?
• How many pages do you anticipate needing/wanting on your new site?
• How many different page templates will you need designed and developed to use for all of the pages you need?

Once you’ve answered these questions, you’ll typically receive a quote centered around the number of templates and any additional custom design/functionality read more

Week after week, Marcella, Jessie-Lee, and I talk about topics that help us work smarter and create better.

This, however, is not one of those weeks.

Last Friday, while having lunch with Kathleen and Jessie-Lee, I got in trouble. You see, at the time, I was about to go on vacation, and I let it slip that I had planned to edit this podcast while I was on a plane to Paris.

This bit of news did not go over well with my lunch buddies, and soon it was decided read more

Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development.

Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues.

The journey to where I am today, however, wasn’t instantaneous or clean cut.

The transition from my old career occurred over time as did the development of my skill set.

It began read more

What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is “everything.”

In this week’s episode of The Inbound Success Podcast, I’m interviewing Paul Blamire, the VP of Client Experience at fast growing SaaS company Atomic Reach. Our discussion centers around his work to understand the customer journey and solicit feedback, read more

Today marks the end of my second week as part of the team at IMPACT. It’s been a busy two weeks thus far, but I could not be happier with my decision to join forces with Bob Ruffolo and this incredible team.

Transitioning from owning and running a very small agency to being part of a 40+ person team has been different for sure, but incredible.

And now that I am settling in a bit, I wanted to share with you how this opportunity came to be.

A Little History of Me and Visual Inspiration

Prior to joining IMPACT, read more

Say Whaaat?!?

As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo.

When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

For example, have you ever read more

Growth and success don’t happen by accident.

While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on.

In business, a great idea or product alone can only get you so far.

Hypergrowth, as author of The Trap of Success: A Brutally Candid Guide to Overcoming read more

In order to be successful in your professional and personal life, having a routine is essential. Allowing you to decompress and be the best you possible.

In this week’s episode of The IMPACT Show, Bob and our guest, George B. Thomas, discussed what their morning routines are like, what’s happening in IMPACT Elite, ways to generate leads and sales with content marketing, whether or not audience expectations from events shifted, and much more.

read more

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly.

How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do.

Let me tell you a story:

Here at IMPACT, we use Basecamp as the central communication/storage location for all our clients and even in-house communications.

In the last week, read more

Are you a HubSpotter looking to take your inbound marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks?

If so, you’ve come to the right place as George B. Thomas is ready to help you take your business to new heights of inbound marketing awesomeness!

Friends welcome to The All-New Hubcast.

This is the Hubcast’s first week as a part of the IMPACT family, and we’ve got lots of surprises up our sleeves. We read more

I wasn’t always in Sales.

I graduated college with a degree in Graphic Design and Presentation and minored in Art. My first real job out of college was working as a production associate at a local sign shop, assisting with digital design and installation of signage.

Fortunately for me, the next step in my career was joining Bob in the early days of IMPACT, continuing the execution of creative work.

As we grew our client base, I got a taste of what it meant to be in read more

We’ve all been there before.

At some point in time in our careers, we’ve dealt with negativity. Whether it be the gossip mill, co-workers complaining, or having a boss who is downright unbearable, we’ve experienced it.

But, have you ever felt just because you weren’t in management, you had no power to make a change in the environment you work in? To affect a more positive atmosphere and culture? 

In this week’s episode, we discuss read more