With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money).
That’s where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone’s camera to capture it.
But as intimidating as streaming live
Here’s the thing about being a marketing creative — whether you’re a designer, developer, or content creator.
There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand.
It’s great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to
Ah, the monthly marketing report…
You either take data that’s already in HubSpot and manually type it into a complicated spreadsheet, or if you’re extra fancy, you take the data already in HubSpot and manually type it into a Powerpoint, and within a couple hours, you have a nifty report showing old data.
Unfortunately, you know as a marketer, this isn’t super helpful, but it at least helps communicate to your stakeholders how the previous month went.
I fully
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What are the top trends that will influence inbound marketers’ ability to be successful in 2018?
That’s the question I set out to answer in this week’s interview with famed marketer and podcaster, Eric Siu.
Eric is the CEO of Single Grain, a marketing agency focused on helping companies to grow their online revenue;
“Good artists copy, great artists steal.”
This famous quote by Picasso is the premise for Austin Kleon’s renowned book, Steal Like an Artist: 10 Things Nobody Told You About Being Creative.
Based on his 2012 Tedx Talk, Kleon shows us how to “steal” ideas from everything around us, combine them with each other (along with our own ideas) to create something entirely new.
It is a quick, but informative, read that is focused on being actionable, wastes no
Want to the know the greatest content marketing book I’ve read to date?
You may have already heard of this clever novel written by Ann Handley, Everybody Writes.
If you’ve read this guide already, then you understand my sentiment towards it, but if you haven’t, stop what you’re doing and get a copy right now! (You won’t regret it, I promise.)
Coming fresh out of college, I was unprepared for the business world (especially writing for an inbound agency). So, I couldn’t be more thankful
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?”
With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.
Thankfully Neil Patel and the folks over at QuickSprout put together this handy infographic of “The 10 Key Elements of a High-Quality Website.”
This infographic
Happy 2018 everyone!
If you missed this week’s episode of The IMPACT Show, you may be the only one… Just kidding.
This week we saw our biggest live audience to date and with good reason — Bob and Nick had a huge announcement.
In addition to our big news, the two caught up on the latest industry news includingAmazon looking into ads on Alexa, personalization and time machine learning, and what happens if your company evolves but your employees don’t.
As a reminder,
We all know account-based marketing is nothing new. It’s been practiced for years.
At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.
Enter, Mike Volpe
Today, we are thrilled to announce that The Sales Lion will be merging with IMPACT.
For years, both teams have had a close relationship sharing the same purpose, passions, values, and goals.
Last year, we formed a partnership that allowed our two companies to work together, better educate and service clients, and co-host IMPACT Live 2017.
In 2018, we’re making this partnership permanent.
What to Expect:
I will join Bob Ruffolo and Tom DiScipio as a partner of IMPACT,
Truth be told, I didn’t imagine a career in marketing back in my college days.
When I was 18, I honestly wasn’t even thinking of going to college because I couldn’t afford it. I was living in a small town north of Pittsburgh and my plan was to waitress, like I did all throughout high school. Yeah, that was my plan.
Today, I am part of one of the largest marketing agencies in the country. If you would have asked me at 18 where’d I’d be today, I would