4 steps to reach 1 million followers on TikTok

By now, its no secret that TikTok is the platform of choice for creators looking to build an audience in 2022. With the platforms incredible reach, hard-to-put-down content, and overall ingenuity, its no wonder why people from all areas of business have flocked to the app buy 5 tiktok comments.

Its not uncommon on TikTok for someone new to the platforms video to go viral, leading to thousands of followers in a matter of days, sometimes even hours. With a lot going on in business, it can be a difficult thing to handle. That being said, there are always tips and strategies that we can learn from those who have already done it.

Being curious by nature, I wanted to know how some of these creators had grown at such a rapid pace. Luckily, through a good friend of mine in July, I was introduced to Kyle Elliott. Kyle is an entrepreneurial TikToker who amassed a whopping one million followers on the platform in less than 24 months. After spending a few hours on Zoom calls picking his brain, I asked him the question: If I wanted to reach a million followers in a couple of years, what are some things I can do? Kyles strategy is simple and he was kind enough to share it with me, and now it is my duty to share it with you. Here are the four tips on how to reach a million followers on TikTok.

1. Choose a niche
As the saying goes, the riches are in the niches . When choosing a niche to pursue on TikTok, you will be more successful in selecting something that you are passionate about or have experience in.

Perhaps the most important thing you should do before selecting your niche is to do your research. Search for a keyword in your niche. Take a look at your potential competitors. Note the number of views on the keyword hashtag (make sure it has almost or over a billion views). Check what type of content works in that particular niche. Once youve done this, think about the unique angle youll take advantage of. This can be a particular hook, a style, etc. You cant be like everyone else, you have to be able to differentiate yourself in some way.

2. Consistency and cadence
You will never unlock significant growth without consistency . But, and this is very important, dont commit too much to a cadence that is not sustainable. Many people get very excited at first and want to post five, six, seven or even 10 times a day. This is a sure way to hit a content block. And, once you miss a single day, you will be unmotivated and quit. If all you can commit to is one post per day, thats fine. Your goal is to become part of your audiences routine, a small part of their daily life.

3. Content creation
The two most important things when it comes to content creation are having a strong hook and creating native content for the TikTok app.

First, your hook is the most important factor when creating content on TikTok. The attention span in humans is decreasing drastically. You only have a few seconds to capture the viewers attention. This requires a hookto stop the thumb . Usually, if you can get their attention first, they will respect what you have to say. But if you cant hook people, the rest of your video doesnt matter in the slightest.

Secondly, your content should have that TikTok feel. The quickest way to not be successful on TikTok is to make it obvious that your content was not created on the app. It is highly recommended that shooting, editing, and publishing be done natively in the app for maximum efficiency and exposure.

4. Optimization tools
When it comes to hashtags, trends and sounds, they are nothing more than optimization tools. None of these things will make you viral or prevent you from going viral. However, they are important tools for optimizing your content.

When talking about hashtags, youve almost certainly heard a variety of tactics from various TikTok gurus. The most important thing to understand is the role they play on TikTok. Unlike an app like Instagram (where hashtags are all about discoverability), hashtags on TikTok are solely for categorizing content. So, youll want to use the biggest hashtags in your niche. This tells TikToks algorithm that your content is suitable for a wide variety of people on their app, and this is something they love. What you dont want to do is use multiple broad or trending hashtags. All it does is show your content to people who may not have the slightest interest in the topic of your video. PS keep it to three to five tags per post.

Talking about trends, using trends throughout your app, and applying them to your niche can work wonders, as long as thats not all youre doing. Remember, people follow you because you create content that they cant find anywhere else, not because youre following the same trends that millions of people do every day. .

Sounds can become interesting. You want to use trending sounds to your advantage. But, if its not a good fit for the video, dont overdo it. Typically you want to choose a sound that is familiar to people in the app and also matches the overall vibe of your video.

So whether youre just starting out or an established TikToker, here are the four proven steps to grow your account to a million followers in less than two years. Like most things in life, with patience, discipline and consistency, amazing things are possible.