5 tips and tools to help you manage and grow your YouTube channel
Are you looking for new ways to promote, manage and grow your YouTube channel? YouTube is one of the largest and most popular websites in the world, offering businesses a great opportunity to reach a larger audience and generate more results for their business youtube comments buy.
In this blog post, I’m going to share 5 tips and tools to help you manage and grow your YouTube channel:
Set goals for your YouTube marketing strategy
Preparation of an accounting calendar
How to manage your channel more effectively
Tips to optimize your videos for the YouTube search engine
How to add end screens to your videos to increase viewership
- Start by setting goals
Any type of marketing tactic must have a strategy behind it, and video marketing is no different. And every good content strategy begins with some objectives: what do you want to achieve with your YouTube channel ? More brand awareness? More traffic to your website or blog? More engagement and subscribers? More leads and more conversions? More confidence?
Your goals will determine your entire strategy and the content you will have to create. For example, if you want to generate more leads and conversions, you will need to create more marketing videos, as well as videos related to the brand and products. If, on the other hand, you want to generate more traffic to your website or blog, then you will need to create videos that invite the viewer to visit your website.
Setting goals also helps with optimization; When you set your goals, be sure to also establish what your KPIs – key performance indicators – are so you know exactly what to measure to gauge the success of your video.
- Create a busy, but realistic posting schedule
You know what you want to achieve, you know what you want to publish… now the question is, how often can you do it?
Studies show that if you publish new content several times a week, your videos and channel will perform much better and generate more views. Which, of course, makes sense: just like on other social networks, it’s important to be very active and constantly post new content to keep your audience interested and get them to watch your videos.
The ideal is to create several videos at once and then start distributing them according to your weekly schedule; This will save you time in the long run and you won’t have to rush at the last second to come up with a video idea and create it.
- Use a tool to help you manage your channel
Managing any social profile is a challenge, but even more so when it comes to YouTube , because there simply aren’t as many tools as there are for other social networks.
However, management tools are essential for marketers as they help you be more productive and get the most out of your channel/profile. One of the few great options is Agorapulse ; Although it’s best known as a “regular” social media management tool (like Twitter, Facebook, and the like), it also has some powerful YouTube management features.
For example, you can use it to manage your comments, starting with pre-moderation (so you can say yes/no to posting comments) and, of course, to manage your comments from one place and respond to them in a more efficient way. . Additionally, you can also save responses so you can respond even faster. And if you work with a team, you can add multiple users to your account so you can collaborate, assign tasks and comments, etc. But one of the best features is that you can monitor YouTube for keywords; This way you can be aware of any mention of the brand and take action immediately:
- Always optimize your videos for SEO
One of the best ways to ensure you get more views, engagement, and subscribers is to optimize your YouTube videos for the YouTube search engine , which is the second largest in the world. This means that if your videos rank well and for the right keywords, you can generate more views and subscribers without any additional promotion on your part.
The best place to start is your channel; Make sure you’ve entered the right keywords that define what your channel and videos are about. To set your channel keywords, go to your account, click Channel, and then choose Advanced to see your options.
Below is the video itself; There are two very important elements here: the keywords you use in the headline and the description and the video tags. These should reflect what the video is about, but they should also be keywords that the audience is actually searching for. Make sure you use relevant keywords in your headlines and descriptions, and as many relevant tags as possible.
There are several tools you can use to help you with this. One of them is TubeBuddy. It is certified by YouTube and can be added as a browser extension; It actually has dozens of management and productivity features, along with several video SEO features, such as a keyword ranking tracker, a tool that suggests tags to add to your videos, and creating video A/B tests.
There are a few other factors that can affect your search engine rankings; Things like viewing time (the more people watching, the better), engagement metrics (likes and dislikes, comments, number of subscribers after watching one of your videos), and number of subscribers can affect your success.
- Add end screens to your videos
End screens are quick and free ways to increase views and subscribers. These are those short screens/videos at the end of your actual video, lasting between 5 and 20 seconds and helping to promote another video or playlist, your channel (to get people to subscribe), an approved website or another channel.
Conclusion
Growing a YouTube channel takes time and effort, like any other social media or marketing strategy ; but at the same time, it is well worth the effort because it can help you reach a much larger audience and generate more traffic, more leads, and more conversions. Follow these YouTube tips and tricks and you will be able to grow your channel at a faster rate.