Feel Better At Work With A Feng Shui Office

Have you ever wondered how a Feng Shui office may help you at work? Your office or workspace is one of the most important areas of your environment, next to your bedroom. With this in mind, it is no wonder that how we feel at work can affect our whole lives.

Having a Feng Shui office is one of the best things you can do for yourself and your life. When you have a Feng Shui office it is possible to get much more work done with less stress and frustration. Improving your working environment is a read more

5 Tips for Marketing Photography

Today we are going to talk about marketing photography. You will ask yourself: “what is it?” To answer this question we have to travel to its beginnings. The term photography is defined as the art and technique of obtaining lasting images due to the action of light. Has long been its route, from analogue photography have moved to digital and now we find the famous “Marketing photography or product”.

Do you know what it is?

This genre differs from the rest for several reasons. In the first place, its functionality requires it to adapt to commercial interests that aim to increase sales. Second, it is not always committed to reality, that is, what it represents through images are constructed realities where the scene is constructed.

Do you want to know how to get fantastic product photos? Take note!

5 essential tips for marketing photography:

The Bottom

Do not forget that the background is a fundamental element in product photography. Use a neutral background, white or black, that facilitates you to integrate the image.

The Lighting

Something very important is that the more natural lighting, better results. Along with light there are two fundamental aspects: composition and cleanliness. To be able to control the photo it is advisable to use a tripod and a quality lens, taking great care with the dirt that can alter the image.

Manual Mode

It is recommended that you control all parameters: aperture, exposure time and sensitivity.

The Product

You are looking to sell the product making it more attractive, so it is advisable that you vary the position. Try different perspectives and angles until you reach the picture you are looking for.

Edition

For a brilliant result a brief editing process is necessary to polish the perfect product photo. In this process you will have to adjust the white balance, define the level of whites and shadows … Everything that is necessary until you obtain the desired result.

These are just some steps to get quality product photographs. There are many more and more that will come out.

The Chaos of Life [MarketHer Ep. 26]

We can’t do it all, but we try!

The chaos of life can bring you down if you let it, but, when you roll with the punches and you have a good support system, you will rise above!

This week, we are just sharing our lives with you.

From vacations and remodeling to getting new chickens and a new dog with five kids surrounding you, we show you what our real lives away from IMPACT look like. 

We are not perfect and sometimes balancing it all can be stressful!

I, for one, read more

Freemium vs. Free Trial: How To Pick the Right SaaS Revenue Model in 2018

In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or. standard, or “gif” or. “jif.”

In fact, I bet you have no problem choosing a side in any of those battles (and are likely heatedly preparing your argument as we speak).

Unfortunately, most strategic decisions are less “black-and-white” and more “shades of grey.” — just like choosing freemium vs free trial, but more on that in a second.

One of the read more

"Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?" (Creator's Block, Ep. 64)

Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week.

It was all about growth-driven design.

As a content and inbound marketer nerd, I’ve always understood the high-level value proposition of growth-driven design.

“The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It’s the future of read more

5 Ways CXL Live Stood Out From Any Other Marketing Event I’ve Been To

Anyone who knows me well (or even a little) knows I’m a very proud Texan.

So, when I learned I was going to a marketing conference in the Texas hill country, I was happy I didn’t have to drive far and that I could show my co-workers around my home state.

via GIPHY

Now, to be honest, I wasn’t as jazzed about the conference itself.

I’ve been to many marketing events – some good, some okay at best, all claiming to be different and better than the last, but usually, it was all talk.

read more

"Using Inbound to Maximize Your Event Sponsorship Ft. Glenn Gaudet of GaggleAMP" (Inbound Success Ep. 29)

Can you use inbound marketing to get more value out of your paid conference sponsorship?

In this week’s episode of The Inbound Success Podcast, GaggleAMP Founder and CEO Glenn Gaudet shares how he’s using classic inbound strategies to maximize the value of GaggleAMP’s sponsorship of the 2018 Social Media Marketing World Conference, as well as how companies are using GaggleAMP to make is easy for their employees to share branded content.

Listen read more

This “Failure” with Transparency Was Actually a Win. Here’s the Story.

When you’re the leader of an organization, you have to be willing to experiment — with new ideas, processes, etc.

This only works, however, if you understand that, when you experiment,  you won’t always succeed. In fact, you may fail on occasion.

I wrote an article on transparency not too long ago championing how we are building a culture of read more

How Much is Bad Customer Service Costing You? [Infographic]

Even in a digital world, customer service is a business make or break — probably even more so.

With so much of our activity taking place behind screens, sans any interaction, customer service is arguably our last tether to a real human connection. (Cue Gravity scene here.)

Today, when someone has a bad experience with your product or service it doesn’t just stop at them.

Before they can even think twice, they unleash a wrath of bad read more

10 Skills Every Hot-ticket Modern Marketer Must Have [Infographic]

So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked.

It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years.

Well, aside from all the smoking, suits, affairs — ok, maybe a lot has changed.

But hey, that’s to be expected!

Marketing and advertising have been completely turned on their sides in the last decade, let alone the last five.

read more

"Video Intros, Facebook Watch & Ads, and WeWork’s Interesting Acquisition" The IMPACT Show Ep. 42 [Show Notes]

Ithis week’s episode of The IMPACT Show, Stacy and I discussed video intros, Facebook Watch and ads, WeWork’s acquisition, International Women’s Day and more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share! 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? read more

4 Site Audits Your Marketing Team Should Be Running Every Quarter

In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions.

However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.

But don’t worry! In this blog, I will be breaking down what I feel are the first four site audits your marketing team should be running quarterly.

read more