While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest — IMPACT designer Joe Rinaldi — to talk about a designer-specific challenge.
But first, a little background.
A few episodes ago, we chatted about the pressure to be creative and what that means to each of us at an individual level.
Site search has traditionally been ignored by marketers and relegated to IT departments.
While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.
However, recent advances in behavioral analytics and artificial intelligence have been revolutionary for on-site search software,
Is it possible to use inbound marketing to quickly generate a large number of qualified leads for a startup just out of stealth mode?
If you are Owl Labs VP of Marketing Rebecca Corliss, the answer is “yes.”
In this week’s episode of The Inbound Success Podcast, Rebecca shares the strategy behind Owl Labs’ first major lead gen campaign, and what went into producing hundreds of qualified leads just a few months after the company’s launch.
When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable?
Probably not. I wouldn’t blame you either.
In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
If the value does not immediately present itself, whether entertaining or educational, you’ll move on, possibly never to return.
Brutal, I know —
The dangers of reckless email marketing are real, people.
From unsubscriptions to being marked as spam, having a slapdash approach to email production and strategy is likely to catch up your to brand quickly if it hasn’t already.
Over 54% of companies have six or more emails in production at one time, with 31% having less than half of a week of work going into each one. With so many balls in the air at once, it’s important to have a tried and true process for getting
I admit it. I have major designer envy.
I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have.
In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
For years we’ve been told to incorporate visuals into our
For any of you watching the Super Bowl this Sunday, I’m sure you’re excited about spending quality time with family and friends enjoying great company, good food, and ice cold drinks.
In addition to this, as a marketer, I couldn’t be more excited about the commercials.
Whether you’re into the football or not, Super Bowl commercials are always something we hear people talking about and, for me, critiquing the marketing strategy behind them is always a blast.
With
Are you building a brand that customers love?
In order for you to successfully develop an engaging user experience, you need to build real personal connections with real humans.
In this week’s episode of The IMPACT Show, Bob and Nick, discussed LinkedIn putting a renewed focus on Groups, maximizing the user experience, implementing live video and much more.
Just in case you missed us live (or if you want to relive the magic), you’ll find
Friends, welcome to TheAll-NewHubcast.
This week, we chat with HubSpot’s Justin Champion about pillar content, more things that make us go hmmm…, and introduced a few new segments we know you’re gonna love.
Broadcast Clicks is the number of clicks on published social messages. This is set automatically by HubSpot for each contact.
We give this property a rating of:
Do you use this property for lists, workflows, or SMART marketing? Let us know by
Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore.
While virtual assistants can answer your questions, they also have the ability to do much more.
That’s where Alexa Skills come into play.
If you have an Amazon Alexa
Go back to moment when someone last paid you a compliment.
How did you feel? Did your armpits start sweating? Did you look down to the floor? Did you say, “oh, it’s nothing.”
Why is it so hard to just say thank you?
We all have different reasons why accepting compliments is uncomfortable. Even Brie and Britt have different reasons than I do and I’m sure you do as well.
In this week’s episode, we talk about why accepting compliments is always such a struggle.
Redesigning your website is a big undertaking.
We know – we help people do it every day. We also know you invest a lot of money and time into a website redesign project and want it done right.
If you’re hiring a company like IMPACT to help you with your website, they’ll typically have a discovery and scoping process that goes something like this:
Once you’ve answered these questions, you’ll typically receive a quote centered around the number of templates and any additional custom design/functionality