Back in early December, Jessie-Lee cruelly abandoned Marcella and myself, and we were left to our own devices to record our 51st episode — Are Undermining Words a Crime?
If you missed that episode, for shame.
But here’s the short version: A Gmail extension — Just Not Sorry — made
A long time ago, in a galaxy far, far away…
Okay, just kidding. Approximately four years ago, when I was first officially exposed to the inbound methodology as a marketer, a light bulb went off in the darkest corners of my cobweb-ridden, caffeine-addled brain.
“Holy cannoli, they’re right,” I thought to myself, as I made my way through HubSpot’s inbound certification for the very first time.
“The way I’m buying has changed.
How do successful inbound marketers drive growth in the hyper-competitive SaaS space?
This week’s episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.
While Ferdinand isn’t a fan of the term “growth hacking,” there is no better way to sum up
4:29 a.m.
I did it again. I’m 60 seconds away from my alarm going off, and I’ve carelessly wasted the extra minute of sleep I could have gotten.
Another day begins.
4:30 a.m.: Get out of bed
4:45 a.m.: Get stuff for workout
4:50
When you’re part of a startup, it can be hard to distinguish the importance of design and usability in your product.
It’s so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.
Once you manage to get a blueprint version of your product live, the next step needs to be optimizing its design and UX, so you can better channel your users to convert.
But why should UX be one of your concerns so early on? You already
In families, they say that the first-born child tends to be the “most intelligent” and successful in life.
But as the second child, you can imagine how much this argument grinds my gears.
People can be intelligent in different ways and even more so, they can succeed at very different things. It’s all a bit subjective and as we all learn eventually, it goes far beyond the grades we got on a few college exams or who won the sixth grade spelling bee.
That’s
2018 is already moving fast and furious for us.
This week, Marcus, George, Kevin, and Zach (or as I like to call them, the artists formerly known as The Sales Lion) joined us for their in-office onboarding and a little team bonding.
Even Nick drove down from Boston to join in the fun (and of course, film The IMPACT Show).
In this week’s episode of The IMPACT Show, Bob and Nick talked Facebook
Madonna. Shakespeare. Oprah. Fabio. Bono. Adele. Picasso.
You know you’ve made it when you’re known by just one name or word; when a single spoken breath can trigger everything about you in the minds of the listener and it’s practically synonmous with your product.
In many ways, this is the pinnacle of celebrity status and branding success, but when it comes down to business, sometimes it’s not all it’s cracked up to be.
Anthimeria is the term used to describe
Good gravy– does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes?
On one hand, it’s one of the things I love most about marketing — it’s constantly evolving. On the other — slow your roll!
Unfortunately, there will be no slowing of the roll anytime soon and from technical SEO to video, to user-generated content, we HAVE to not only execute tactics today but understand whatstrategies
Have you ever considered the relationship between trying something new and achieving success and happiness?
Whether you realize it or not, you likely spend the majority of your day doing the same things you’ve done hundreds or thousands of times before.
On one hand, having a routine is great for providing structure, efficiency, and comfort, but on the other hand, falling into one day in and day out can make you feel like a bystander in your own life.
When’s the
We’ve tackled a few personal and difficult topics here on MarketHer.
From when I lost my home during two hurricanes to Angela sharing lessons learned during difficult times in her life – we don’t shy away from the sensitive.
This week’s episode is no exception.
In this week’s episode, “Breaking the Stigma of Mental Illness in the Workplace,” we welcomed blogger and advocate Christina
Company digital footprints have grown exponentially in the last decade, and with them, the amount of marketing intelligence available for the taking.
New data from Crayon’s 2018 State of Market Intelligence report shows success with competitive and market intelligence relies on getting complete coverage of that digital footprint.
In fact, 77% of businesses said holistic competitive intelligence – intel on every aspect of a company’s marketing, products, customers,