In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or. standard, or “gif” or. “jif.”
In fact, I bet you have no problem choosing a side in any of those battles (and are likely heatedly preparing your argument as we speak).
Unfortunately, most strategic decisions are less “black-and-white” and more “shades of grey.” — just like choosing freemium vs free trial, but more on that in a second.
One of the